A Comprehensive Guide to Wireframe: Tools, Processes, and Examples for 2023 Imagine building a sculpture without a plan or constructing a complex machine without blueprints; chaos would likely result.
Levels of development of a designer My theory is that as a designer working on visual branding projects you go through several stages of development. You need time to grow, getting from one stage to the other takes time. To move on from a stage, you need a senior colleague or an external mentor/help you
The power of a metaphor This is an introductory text to the book Symbols and Trademarks of Canada published in 1997, written by Kosta Tsetsekas In the course of my practice, I'm often asked to explain the concept of graphic symbols to others. Occasionally, an example from outside the visual realm provides an
IKEA: change and permanence Back in April 2019, the IKEA logo changed. At this time I was moving to a new apartment and I often visited the IKEA stores, but I’m not sure I would’ve noticed if I hadn’t read about it. It wasn’t a fundamental change, more like a
How, where and why you should communicate as a designer: Self-management 101 It is the experts who communicate well and consistently that are known (and recognised) on the market. But what exactly do you need for this? If you want to communicate authentically, you must present your work, methods and achievements properly. Self-management is never a waste of time. And while everyone
Does it pay off? The value and advantages of branding. Are strong brands crisis proof? Many are familiar with the term branding, but few people know its value. Yet a strong brand can be very valuable in itself. Still, it is not obvious for everyone working in executive positions or in finance whether branding is a rich man’s hobby
Who needs a design system and why? What is the structure of such a system? And what is it anyway? When they hear ‘creative process’, most people think of chaos, but a successful creative process is based on a system. With a proper and consistent design system you can save a lot of time in the design process, and it also allows you to create something new from an existing
What is branding? (Detailed overview, not just for designers) We often hear the term branding in the context of products, organisations and services. What is it and how can you do it effectively? For your brand to be successful, you must know how to make people talk about it. What do we mean by brand and branding? What is
Great experiences with Brand Sprint An effective workshop format Let’s get right into it. But this is what we have seen recently. In our design planning projects, process is the key—we always know what comes next, we take the client by the arm and walk through it together. We achieve the results together,
Storytelling, branding and typography—what’s the connection? The way to the audience’s heart is through good stories. These usually have 6 components (problem, hero, guidance, plan, implementation, success). Stories establish connections. Brands that don’t use the power of storytelling pass up a great opportunity. Brand components and contents are less intriguing when there is no