There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?
The creative director of Tony's Chocolonely recently blew up the internet with a post about their logo that makes Tony's stand out on another front. Find out what caused the huge response and what makes the Tony's brand so special! How a brand turns
I have been thinking a lot about how best to represent the branding process. Many people think that branding starts (and sometimes ends) with the logo, but the reality is obviously different. The visual aspect of branding is important, but in order to know what needs to be communicated visually,
I started my design career at Disney. 🐭 I could say that I finished there, because I didn't have any other jobs as an employee after that: I started my own business, zwoelf and later brandguide. But that's not the point :) I learned a lot at Disney.
At zwoelf strategy & design, the first step of every visual branding process is one or several discovery sessions to gather all the information we need for the brief. This is a personal or online discussion with the stakeholder(s). How a brand turns into visual identity Ready to elevate
As a successful graphic designer, I spent years creating and building a growing studio, producing work that I was proud of. However, around 2013, I felt for the first time that in order to truly understand the art of branding in depth, I needed the "why". Why this
If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.
Imagine building a sculpture without a plan or constructing a complex machine without blueprints; chaos would likely result.
My theory is that as a designer working on visual branding projects you go through several stages of development. You need time to grow, getting from one stage to the other takes time. To move on from a stage, you need a senior colleague or an external mentor/help you
This is an introductory text to the book Symbols and Trademarks of Canada published in 1997, written by Kosta Tsetsekas In the course of my practice, I'm often asked to explain the concept of graphic symbols to others. Occasionally, an example from outside the visual realm provides an