As a successful graphic designer, I spent years creating and building a growing studio, producing work that I was proud of. However, around 2013, I felt for the first time that in order to truly understand the art of branding in depth, I needed the "why". Why this colour, why
If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.
Imagine building a sculpture without a plan or constructing a complex machine without blueprints; chaos would likely result.
My theory is that as a designer working on visual branding projects you go through several stages of development. You need time to grow, getting from one stage to the other takes time. To move on from a stage, you need a senior colleague or an external mentor/help you
This is an introductory text to the book Symbols and Trademarks of Canada published in 1997, written by Kosta Tsetsekas In the course of my practice, I'm often asked to explain the concept of graphic symbols to others. Occasionally, an example from outside the visual realm provides an especially strong
Back in April 2019, the IKEA logo changed. At this time I was moving to a new apartment and I often visited the IKEA stores, but I’m not sure I would’ve noticed if I hadn’t read about it. It wasn’t a fundamental change, more like a
It is the experts who communicate well and consistently that are known (and recognised) on the market. But what exactly do you need for this? If you want to communicate authentically, you must present your work, methods and achievements properly. Self-management is never a waste of time. And while everyone
Are strong brands crisis proof? Many are familiar with the term branding, but few people know its value. Yet a strong brand can be very valuable in itself. Still, it is not obvious for everyone working in executive positions or in finance whether branding is a rich man’s hobby
When they hear ‘creative process’, most people think of chaos, but a successful creative process is based on a system. With a proper and consistent design system you can save a lot of time in the design process, and it also allows you to create something new from an existing
We often hear the term branding in the context of products, organisations and services. What is it and how can you do it effectively? For your brand to be successful, you must know how to make people talk about it. What do we mean by brand and branding? What is