Back in April 2019, the IKEA logo changed. At this time I was moving to a new apartment and I often visited the IKEA stores, but I’m not sure I would’ve noticed if I hadn’t read about it. It wasn’t a fundamental change, more like a

It is the experts who communicate well and consistently that are known (and recognised) on the market. But what exactly do you need for this? If you want to communicate authentically, you must present your work, methods and achievements properly. Self-management is never a waste of time. And while everyone

Are strong brands crisis proof? Many are familiar with the term branding, but few people know its value. Yet a strong brand can be very valuable in itself. Still, it is not obvious for everyone working in executive positions or in finance whether branding is a rich man’s hobby

When they hear ‘creative process’, most people think of chaos, but a successful creative process is based on a system. With a proper and consistent design system you can save a lot of time in the design process, and it also allows you to create something new from an existing

We often hear the term branding in the context of products, organisations and services. What is it and how can you do it effectively? For your brand to be successful, you must know how to make people talk about it. What do we mean by brand and branding? What is

An effective workshop format Let’s get right into it. But this is what we have seen recently. In our design planning projects, process is the key—we always know what comes next, we take the client by the arm and walk through it together. We achieve the results together,