There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?
Imagine building a sculpture without a plan or constructing a complex machine without blueprints; chaos would likely result.
This is an introductory text to the book Symbols and Trademarks of Canada published in 1997, written by Kosta Tsetsekas In the course of my practice, I'm often asked to explain the concept of graphic symbols to others. Occasionally, an example from outside the visual realm provides an
The digital branding process is quite different from conventional visual branding. Digital media and digital brand design require a different mindset from the designer, this is something we must adapt to. A basic visual identity package is not the business card+letterhead+folder (…) package any more. We print less and
What trends to expect in visual branding and identity design in 2023? I don’t like articles that tell us what trends and events we are to expect for the future. And yet I’m writing a post exactly like that—even though I can’t see the future, either,
We saw a couple time off in Český Krumlov. It is an enchanting little town, the castle and the medieval buildings in the centre of town built along the winding Vltava river are part of the UNESCO World Heritage sites. We walked a lot in the streets, the town has