There is an increasing trend in the world of logos towards simplicity – sans-serif fonts are getting popular and are widely used by brands. But doesn’t this mean that originality will be lost? Will logos be all too similar? Why are sans-serif fonts so popular?
If you already have your brand, you might ask, how can you make all this your own? Here is the gist for you, these are the most important things to think about if you are thinking of personal branding.
The way to the audience’s heart is through good stories. These usually have 6 components (problem, hero, guidance, plan, implementation, success). Stories establish connections. Brands that don’t use the power of storytelling pass up a great opportunity. Brand components and contents are less intriguing when there is no
I remember the typography issues we had in the early 2000s, when I was working at Disney, designing and maintaining their European websites. Looking back, I can say our options in typography were rather limited. Technological restrictions Nowadays we can hardly imagine this, but we had about 6-8 fonts to